Driving measurable growth for tech brands with data‑driven SEO and content strategy

Let’s build a data-driven growth system that attracts, engages, and converts your users.

What I Do

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SEO & Content

I design data‑led SEO architectures and content funnels that drive qualified organic traffic and move target keywords into top positions.

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App Store Optimization

Focused ASO and disciplined paid media management—optimising listings and ad spend to convert installs into active, revenue‑generating users.

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Media Buying

I transform business objectives into high-performance paid media strategies—specializing in Meta and Google Ads campaign architecture and optimization.

Who I Help

I partner with B2B SaaS scale‑ups, FinTech product teams, and high‑growth cloud and proptech companies that need a pragmatic marketer who connects analytics to acquisition. If you need someone who can own a channel — SEO, ASO, or paid media — and deliver measurable ROI, we should talk.

Typical Challenges

Signals scattered across channels, ASO that fails to convert installs into retention, and paid budgets with unclear attribution are common blockers. I diagnose the weakest levers quickly and propose a focused roadmap that prioritizes traffic quality and conversion lift.

What I Do

I design concise, evidence‑first programs: SEO architecture, content funnels, ASO experiments, and paid channel tests. Each engagement is framed by metrics — target keywords, weekly click targets, and spend efficiency — so progress is visible from week one.

richard Kinyua the Digital Marketer

Brands I have Worked with

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truehost logo windows cta
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How I help product teams

Strategic marketing that converts signals into measurable growth

I combine data, product context and channel discipline to create repeatable growth systems. From SEO architecture and ASO to content funnels and paid channel optimisation, I design focused plays that raise qualified traffic, improve engagement, and increase conversion, all measured against clear KPIs.

Ready to move from insight to impact?

I partner with growth teams to translate analytics into repeatable acquisition through focused content, tighter ASO, and measurable paid ads that scale. If you’re targeting sustainable organic growth and clearer ROI, start the conversation.

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From strategy to measurable growth

After clarifying the problem and laying out a focused plan, the next step is execution: SEO architecture that surfaces intent, content funnels that capture and convert, and ASO plus paid experiments that scale learnings across markets. I deliver compact project plans, clear milestones, and quantifiable outcomes so teams can measure progress every week, not guess at it.

Trusted by specialists

Work that converts attention into measurable growth

I turn noisy signals into clear priorities: diagnosing the funnel, reshaping content and ASO, and aligning paid channels to measurable KPIs. If you need steady organic growth, higher-converting app listings, or disciplined paid spend, these case studies show how I move the needle.

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